Building Core Competitiveness based on Corporate Culture: A Case Study of Tsutaya Bookstore

Yifan Li

doi:10.6981/FEM.202507_6(7).0016

Authors

Yifan Li

DOI:

https://doi.org/10.6981/FEM.202507_6(7).0016

Keywords:

Corporate Culture; Physical Bookstores; Transformation.

Abstract

In a complex and rapidly changing global landscape-marked by rapid advances in information technology and a sluggish world economy-the traditional retail sector, particularly physical stores selling goods, faces severe challenges. Corporate culture, as an implicit mechanism, works in tandem with explicit mechanisms to resolve internal conflicts and improve organizational performance. For physical bookstores, reinventing structure, identifying market demands, and breaking conventional mindsets to achieve transformative restructuring are urgent needs. This paper takes Japan's Tsutaya Bookstore, under CCC Group, as a case study to explore how corporate culture can positively contribute to building core competitiveness, offering transformation insights for the broader physical retail industry.

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