How Can Latecomer Enterprises Achieve Rapid Catch-up in a Dynamic Environment: A Case Study on Chi Forest's Business Model Innovation

Wen Cao

doi:10.6981/FEM.202507_6(7).0012

Authors

Wen Cao

DOI:

https://doi.org/10.6981/FEM.202507_6(7).0012

Keywords:

Business Model Innovation; Latecomer Enterprises; Case Study; Chi Forest.

Abstract

The development of the socio-economic environment has brought about significant changes in the business landscape for latecomer enterprises. Instead of competing directly with industry giants using traditional business models, these enterprises can leverage business model innovation, which presents lower risks and clear advantages. This strategy has been recognized as a key approach for latecomer enterprises seeking to catch up. This article analyzes a notable case in the fast-moving consumer goods industry, "Chi Forest," to summarize its business model based on data element innovation. The insights gained from this case can offer valuable lessons for latecomer enterprises in their pursuit of competitiveness.

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