The Impact of Emotional Value on Purchase Intention and the Mediating Role of Purchase Attitudes

Congying Fan; Jacquline Tham

doi:10.6981/FEM.202507_6(7).0001

Authors

Congying Fan
Jacquline Tham

DOI:

https://doi.org/10.6981/FEM.202507_6(7).0001

Keywords:

Purchase Intention; Purchase Attitudes; Second-hand Luxury; Emotional Value; Consumer Perceived Value.

Abstract

China's second-hand luxury goods market shows rapid growth momentum and considerable potential space. This study aims to investigate the impact of emotional value on purchase intention, as well as the mediating role of purchase attitudes in this relationship. The research was conducted with a sample of 426 customers in China. Data were collected through a questionnaire method between April and May 2024. The data analysis employed descriptive statistical methods, exploratory factor analysis, reliability analysis, correlation analysis, and the path coefficient method to ascertain the mediating role. The analyses were conducted at a 95% confidence interval, revealing a strong positive correlation among the variables of emotional value, purchase attitudes, and purchase intention. The findings of this study indicate that emotional value significantly influences both purchase attitudes and purchase intention. Additionally, another key outcome of this research is the identification of a mediating effect of purchase attitudes on the relationship between emotional value and purchase intention. The findings offer valuable theoretical insights and practical guidance for the advancement of the second-hand luxury goods industry.

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