New Requirements for Personal Self-media Commercial Realisation for the Ability of Marketing and Promotion of Communication Talents

Yuhan Zhang

doi:10.6981/FEM.202611_7(11).0021

Authors

Yuhan Zhang University of the Pacific, Stockton, California, USA

DOI:

https://doi.org/10.6981/FEM.202611_7(11).0021

Keywords:

Personal Self-Media; Commercial Realisation; Communication Talents; Marketing Promotion Ability; Digital Marketing.

Abstract

With the continuous development of digital media technology, personal self-media has gradually become an important carrier for content dissemination, brand promotion and commercial value realisation. Advertising cooperation, live streaming, knowledge payment and other realisation methods have put forward new requirements for the marketing and promotion ability of communication talents. Communication talents not only need to have the ability of content planning and creative expression, but also should master professional skills such as user insight, platform operation, brand cooperation and data analysis. In view of the current problems in the commercial operation of self-media, this article analyses the new requirements of the marketing and promotion ability of communication talents from the development characteristics of personal self-media commercial realisation, and puts forward an improvement path in terms of content production, user operation, platform practice, brand collaboration, etc., so as to disseminate talents in the digital communication environment. Provide reference for training and career development.

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