The Intelligent Shift of the Logistics Informatization Issue
A Discourse-institutional Analysis based on "China Logistics Yearbook" (2004 - 2025)
DOI:
https://doi.org/10.6981/FEM.202611_7(11).0015Keywords:
Logistics Informatization; Intelligent Transformation;Abstract
Based on all the special texts in the "Logistics Informatization" section of the "China Logistics Yearbook" from 2004 to 2025, by integrating historical text analysis and discourse-institutional analysis methods, this study examines the long-term evolution of the logistics informatization issue in China. The research reveals that the discourse structure of this section has gone through four stages: the initial stage of single-point digitalization (2003-2008), system integration and public platform construction (2009-2014), the transformation of Internet + platformization (2015-2018), and the deep application of digital intelligence (2019-2024), achieving a paradigm shift from tool-level informatization to full-chain intelligentization. However, the "intelligentization shift" is not simply a narrative of technological upgrading: in the early stage, it was embedded in the survival framework of "no logistics industry without informatization"; in the mid-stage, it digested the institutional gaps of standardization and system interconnection with "integration" as the axis; and in the recent period, it was gradually redefined by the policy discourse of "artificial intelligence + logistics industry". The unique value of the yearbook texts lies in that they record not the completed theories in academic papers, but the judgments, anxieties and expectations of industry actors at each point on "what to do next". The essence of this shift is the migration of the legitimacy source of logistics informatization from "efficiency tool" to "industrial infrastructure" and "carrier of national competitiveness"; and its unfinished aspects - the repeated delays of standardization, the structural absence of small and medium-sized enterprises, and the institutional reproduction of data silos - precisely constitute the conditions for the continuous reproduction of the intelligent narrative.
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