Research on Countermeasures for Transport Route Optimization of Fresh Cold Chain Logistics

Meie Xie

doi:10.6981/FEM.202611_7(11).0010

Authors

Meie Xie School of Supply Chain Management, WuHan Business University, Wuhan 430000, China

DOI:

https://doi.org/10.6981/FEM.202611_7(11).0010

Keywords:

Fresh Products; Cold Chain Logistics; Transportation Routes.

Abstract

With the rapid development of the social economy and the impact of sudden food safety incidents in recent years, the public has gradually begun to attach importance to the safety and hygiene of fresh food. Fresh products have become an important part of the domestic market because of their importance and increasing demand. However, due to the perishability and timeliness of fresh agricultural products, cold chain transportation has become a necessary choice. Taking fresh products as the research object, this paper expounds the concepts and characteristics of fresh food and cold chain logistics. Based on an analysis of the problems existing in fresh cold chain logistics transportation, it proposes optimization countermeasures. The route optimization countermeasures proposed in this study can help fresh cold chain logistics enterprises reduce logistics costs, improve overall operational efficiency, and ensure product quality.

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