The Impact of Digitalization on the Financial Performance of the Baijiu Industry: A Case Study of Wuliangye.

Lingtao He; Yi Hou

doi:10.6981/FEM.202608_7(8).0018

Authors

Lingtao He School of Management, Sichuan University of Science & Engineering, Zigong 64300, China
Yi Hou School of Management, Sichuan University of Science & Engineering, Zigong 64300, China

DOI:

https://doi.org/10.6981/FEM.202608_7(8).0018

Keywords:

Digital Transformation; Wuliangye; Financial Performance; Entropy Weight Method.

Abstract

With the development of information technology and the emergence of new digital technologies such as blockchain, cloud computing, and big data, digitalization has gradually been used by many modern enterprises to promote all-round development. Wuliangye, a leading enterprise in China's baijiu industry, is selected as the research object, and financial data from 2015 to 2024 are used to calculate composite scores for four dimensions under the entropy weight method: profitability, growth capability, solvency, and operating capability. Based on the above evaluation results, this paper will explore how digitalization has affected the financial situation of Wuliangye. Among the above results, profitability and growth potential have risen significantly, but solvency and operating capacity are still fluctuating.

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