Research on the Reform of the New Business Talent Cultivation Model in Vocational Undergraduate Colleges in Hainan Province in the Era of Digital Economy

Abstract

The vigorous development of the digital economy has profoundly reshaped business forms and organizational models, placing new demands on the competency structure of business talents. Against the backdrop of the Hainan Free Trade Port construction, vocational undergraduate colleges, as crucial bases for cultivating high-quality technical and skilled talents, face transformative pressure regarding their new business talent cultivation models. Based on the actual context of Hainan Province, this paper analyzes the new characteristics of the demand for business talents in the digital economy era, examines the current practical dilemmas faced by vocational undergraduate colleges in Hainan regarding cultivation objectives, curriculum systems, practical teaching, and faculty development, and proposes reform pathways aligned with regional development needs. The aim is to provide a steady supply of high-level, compound technical and skilled talents who integrate digital intelligence, business expertise, and industry knowledge for the construction of the Hainan FTP.