Research on the Influence of Individual Decision Reversal under an Information Cascade Reversal Scenario

Chenxi Zhang; Ziwei Wang

doi:10.6981/FEM.202601_7(1).0015

Authors

Chenxi Zhang
Ziwei Wang

DOI:

https://doi.org/10.6981/FEM.202601_7(1).0015

Keywords:

Information Cascade; Decision Reversal; Decision Consistency; Information Accuracy; Regulatory Focus.

Abstract

Information cascade reversal is a common phenomenon in real-world societies. Our study mainly investigates whether the reversal of group beliefs in information cascade reversal impacts the decision behavior of prior users. Through experimental research, we examine the moderating effects of information accuracy and regulatory focus on the relationship between decision consistency and individuals' decision reversal. The empirical analysis reveals that information accuracy moderates the impact of decision consistency on weakening prior belief, with the effect being more pronounced in contexts with low information accuracy. Regulatory focus also moderates the effect of information accuracy on weakening prior belief, with a more significant difference observed between prevention focus and promotion focus regarding decision consistency and weakening prior belief. Weakening prior belief positively and significantly influences decision reversal, mediating between decision consistency and decision reversal. Our study explores the factors and mechanisms underlying decision reversal in information cascade reversals, providing valuable insights for advancing theoretical understanding and expanding practical applications in the study of information cascade.

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