Research on the Impact of the Digital Economy on Consumer and Producer Behaviour

Abstract

Although extensive research has examined the influence of the digital economy, few studies have explored its impact on industrial organisation behaviour from a foundational theoretical perspective. Building upon existing theoretical frameworks, this paper constructs a theoretical model to analyse how the digital economy affects consumer choice behaviour, firm production and profit functions. The study seeks to encourage greater scholarly engagement among Chinese researchers in examining industrial organisation within the digital economy context of developing countries, thereby providing a theoretical foundation to guide and promote the sustainable and healthy development of the digital economy.