Research on Tourism Product Development based on Tourist Perception Evaluation: Take the Archaeological Site Park of Yijin City of Wuyue Kingdom as an Example

Mi Zhao

doi:10.6981/FEM.202510_6(10).0007

Authors

Mi Zhao

DOI:

https://doi.org/10.6981/FEM.202510_6(10).0007

Keywords:

Tourism Products; Tourist Perception; Wuyue Kingdom Yijin City Archaeological Site Park.

Abstract

This study employs tourist perception evaluation to conduct an in-depth analysis of existing issues in the development of tourism products at the Yijin City Archaeological Site Park of the Wuyue Kingdom. By leveraging the unique characteristics of archaeological site parks and referencing relevant literature, we developed a visitor perception scale for the park. Through SPSS software analysis, we identified key challenges including low product recognition, limited product formats, and inadequate supporting services during the park's development. Based on these findings, we propose actionable strategies to enhance visitor experience and address these operational gaps.

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