Substitution or Complementarity? The Impact of Internship and Academic Study on the Employment Quality of Media Major College Students

Qi Ye; Jialing Lai

doi:10.6981/FEM.202605_7(5).0011

Authors

Qi Ye
Jialing Lai

DOI:

https://doi.org/10.6981/FEM.202605_7(5).0011

Keywords:

College Students; Majoring in Media; Employment Quality; Internship; Academic Study.

Abstract

This study focuses on college students majoring in media, and constructs an interactive effect model of the impact of internship and academic study on the employment quality of this group, exploring its specific effects and mechanisms. With the help of 194 valid sample data collected through a questionnaire survey, the regression analysis results show that: 1) internships can significantly improve the employment quality of media majors for college students; 2) The effect of academic study on improving employment quality has not been verified; 3) There is a significant negative interaction between internship and academic study, exhibiting a "substitution effect" rather than a complementary relationship. The study reveals the professional characteristics of media majors that are relatively more focused on practice, providing empirical evidence and practical inspiration for college students to balance their studies and internships, universities to optimize talent training programs, and enterprises to improve talent screening mechanisms.

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