Research on the Optimization of Marketing Strategies for Valve Enterprises in the Context of Digital Transformation

A Case Study of Wenzhou Dingjin Valve Co., Ltd.

Abstract

Against the backdrop of the deep penetration of the digital economy into various industries, industrial product enterprises are confronted with the contradiction between traditional marketing models and technologically complex products. Digital transformation has become a key path to break through development bottlenecks. This paper takes Wenzhou Dingjin Valve Co., Ltd. as the research object, adopts literature research, field investigation, and case analysis methods to systematically diagnose the current situation and pain points of the enterprise's digital marketing. Drawing on the practical experience of industry benchmarks and combining the characteristics of Wenzhou's valve industrial cluster, it constructs an optimized marketing strategy system from four dimensions: content communication, channel integration, customer operation, and implementation guarantee. The research results can provide practical references for the digital marketing transformation of similar valve enterprises and contribute to the digital upgrading of regional industrial clusters.