Research on the Overseas Expansion Strategies of Chinese Construction Machinery Enterprises: Analysis based on International Policy Compliance and International Relations Fluctuations

Abstract

Against the backdrop of profound changes in global value chain restructuring and the geopolitical landscape, Chinese construction machinery enterprises are undergoing a significant strategic transformation from "product export" to "industrial expansion." Based on the theories of global value chain restructuring and the OLI framework, this study constructs a panel data model incorporating variables such as policy stability, market openness, and localization rate to empirically examine the impact mechanisms of international policy compliance and international relations fluctuations on the overseas expansion of Chinese construction machinery enterprises. Based on the research findings, this paper proposes that Chinese construction machinery enterprises should build a "four-in-one" overseas expansion strategic system encompassing institutional compliance, operational localization, technological greening, and information transparency. This system aims to address the new changes in globalization and provide theoretical support and practical guidance for enterprises to climb upwards in the restructured global value chain.