Xiao, Feng, Junshuo Yang, Jiang Qin, and Yi Hou. “The Impact of Live Streaming Marketing on Corporate Financial Performance under the Influencer Economy: A Case Study of Dongfang Zhenxuan”. Frontiers in Economics and Management 6, no. 10 (October 15, 2025): 20–34. Accessed November 8, 2025. https://fieam.org/index.php/ojs/article/view/103.