YU, Jianuo. How Short-Video Marketing Shapes Generation Z Consumer Decision-Making: Evidence from the UK Fast-Fashion Market. Frontiers in Economics and Management, [S. l.], v. 7, n. 7, p. 44–51, 2026. DOI: 10.6981/FEM.202607_7(7).0005. Disponível em: https://fieam.org/index.php/ojs/article/view/261. Acesso em: 15 jul. 2026.