GAO, Ruoyang. Content Characteristics and Dissemination Patterns of Consumer-Initiated Promotion in the New Media Era: A Case Study of Pop Mart. Frontiers in Economics and Management, [S. l.], v. 7, n. 1, p. 148–155, 2026. DOI: 10.6981/FEM.202601_7(1).0014. Disponível em: https://fieam.org/index.php/ojs/article/view/181. Acesso em: 13 nov. 2026.