XIAO, Feng; YANG, Junshuo; QIN, Jiang; HOU, Yi. The Impact of Live Streaming Marketing on Corporate Financial Performance under the Influencer Economy: A Case Study of Dongfang Zhenxuan. Frontiers in Economics and Management, [S. l.], v. 6, n. 10, p. 20–34, 2025. DOI: 10.6981/FEM.202510_6(10).0003. Disponível em: https://fieam.org/index.php/ojs/article/view/103. Acesso em: 8 nov. 2025.