XI, Yuan. Research on the Impact of Experiential Marketing on Consumer Behavior: A Case Study of the Harry Potter Wizarding World Theme Park. Frontiers in Economics and Management, [S. l.], v. 6, n. 6, p. 129–136, 2025. DOI: 10.6981/FEM.202506_6(6).0015. Disponível em: https://fieam.org/index.php/ojs/article/view/31. Acesso em: 29 may. 2026.