Xiao, F., Yang, J., Qin, J., & Hou, Y. (2025). The Impact of Live Streaming Marketing on Corporate Financial Performance under the Influencer Economy: A Case Study of Dongfang Zhenxuan. Frontiers in Economics and Management, 6(10), 20-34. https://doi.org/10.6981/FEM.202510_6(10).0003